Consumer Insights Ltd combines industry experience, academic knowledge and the commitment of top university students to deliver tailored market research solutions.

We bridge the gap between academic thinking and the practical needs of New Zealand businesses. We can connect you to the latest thinking and the best research practices for the problems faced by your organisation.

Our solutions include:
  • Depth interviews, focus groups
  • Surveys and expert panels
  • Brand health analysis
  • Brand performance tracking
  • Customer satisfaction measurement
  • Market analysis
  • Demand forecasting
  • Market share estimation
  • Concept evaluation
  • Price setting
  • Segmentation
  • Seminars on branding, marketing strategy and product development
  • Workshops to turn research results into business decisions
  • Implementation consultancy

Among our products is PreLaunch Forecaster - a proprietary product developed by Massey University. PreLaunch Forecaster provides demand estimates that inform the critical go/kill decision that is required before committing resources to a new product launch.